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Greifeneder, Rainer, Herbert Bless, and Michel Tuan Pham (2011), “ When do People Rely on Affective and Cognitive Feelings in Judgment?: A Review,” Personality and Social Psychology Review, 15(2), 107-141. Michel Tuan Pham, Iris Hung, and Gerald Gorn (2011), “ Relaxation Increases Monetary Valuations,” Journal of Marketing Research, Vol. Stephen (2012), “ Feeling the Future: The Emotional Oracle Effect.” Journal of Consumer Research, Vol. Michel Tuan Pham, Leonard Lee, and Andrew T. Stephen (2012), “ Consumers’ Trust in Feelings as Information,” Journal of Consumer Research, Vol. (Best Paper Award, 2009 La Londe Conference.)Īvnet, Tamar, Michel Tuan Pham, and Andrew T. Chang and Michel Tuan Pham (2013), “ Affect as a Decision-Making System of the Present.” Journal of Consumer Research, Vol. Michel Tuan Pham (2013), “ The Seven Sins of Consumer Psychology,” Journal of Consumer Psychology, Vol.

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Michel Tuan Pham, Maggie Geuens, and Patrick De Pelsmaker (2013), “ The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More Than 1,000 TV Commercials,” International Journal of Research in Marketing, Vol. Pham, Michel Tuan, Ali Faraji-Rad, Olivier Toubia, and Leonard Lee (2015), “ Affect as an Ordinal System of Utility Assessment,” Organizational Behavior and Human Decision Processes, 132 (November), 81-94. and Michel Tuan Pham (2018), “ Affective Boundaries of Scope Insensitivity,” Journal of Consumer Research, 45 (August), 403–428Īydinli, Aylin, Yangjie Gu, and Michel Tuan Pham (2017), “ An Experience Utility Explanation of the Preference for Larger Assortments,” International Journal of Research in Marketing, 34 (3), 746-760.įaraji-Rad, Ali and Michel Tuan Pham (2017), “ Uncertainty Increases the Reliance on Affect in Decisions,” Journal of Consumer Research, 44 (June), 1-21. Inman, and Michel Tuan Pham, ' Selectively Emotional: How Smartphone Use Changes User-Generated Content,' Journal of Marketing Research, 56 (April), 259-275.

and Michel Tuan Pham (2019), “ Affect Regulation and Consumer Behavior,” Consumer Psychology Review, Vol. He, Daniel, Shiri Melumad, and Michel Tuan Pham (2019), “ The Pleasure of Assessing and Expressing Our Likes and Dislikes,” Journal of Consumer Research, 46 (October), 545-563.Ĭhen, Charlene Y. Sun (forthcoming), “ On the Experience and Engineering of Consumer Pride, Consumer Excitement, and Consumer Relaxation in the Marketplace,” Journal of Retailing, 96 (March), 101-127. (Best Paper Award, 2019 La Londe Conference) Melumad, Shiri and Michel Tuan Pham (2020), “ The Smartphone as a Pacifying Technology,” Journal of Consumer Research, 47 (August), 237-255. Pham, Michel Tuan and Travis Tae Oh (2021), “ Preregistration Is Neither Sufficient, Nor Necessary for Good Science,” Journal of Consumer Psychology, 31 (January), 163-176. Pham, Michel Tuan and Travis Tae Oh (2021), “ On Not Confusing the Tree of Trustworthy Statistics with the Greater Forest of Good Science: A Comment on Simmons et al.’s Perspective on Preregistration,” Journal of Consumer Psychology, 31 (January), 181-185.

Oh, Travis Tae and Michel Tuan Pham (forthcoming), ' A Liberating Engagement Theory of Consumer Fun,' Journal of Consumer Research.